Starting at the top of a shield on a dark blue field is the state motto "Forward". Below it is a badger the state animal. A sailor and miner show that the people work on water and land. The shield in the center shows Wisconsin's support for the United States. In four sections surrounding the shield are representations of the states main industries: agriculture, mining, manufacturing and navigation. The cornucopia and pile of lead represent farm products and minerals. The flag law was amended in 1979 to include the name of the state and the date of statehood.

Population, 2006 estimate 5,556,506, White persons 90.1%, Black persons 6.0%, American Indian and Alaska Native persons 0.9%, Asian persons 2.0%, Native Hawaiian and Other Pacific Islander 0.0%, Persons reporting two or more races 1.0%, Persons of Hispanic or Latino origin 4.5%.